are you a red fruit in a sea of green?

Hey Champ,

Been working with a client who asked me, how to spin up content fast.

Because writer's block knocks on the door once in a while. There's one way I overcome this, so wanted to share it with you.

Find content in our daily experiences.

Here's the simple breakdown I use:

1/ Summarize an event

At this point, don’t think of any structure. Just list it out in bullet points.

2/ Chunk it into sections

Ask yourself:

- What’s the problem we can identify?
- Insight or recommendation you provide
- Bow Tie (a-ha) - bridging the gap
- CTA (Optional)
3/ Write it out

Here’s where you add a little more detail to it. But write freely. No editing.

4/ Edit it

Look for any words you can chop off, tweak. Depending on whether it's an email or social. It should read well.

That's pretty much it. Let's drive it to home base with an example:

Event: I went to the grocery store

Problem: All the fruit looked the same

Insight: There was 1 fruit that stuck out

Bow Tie: A red fruit in a sea of green must be the chosen one, just like in business

CTA: If you want some help to stand out in your business, reach out to me

This tiny framework (https://www.youtube.com/watch?v=mRlJMkcQbb8) can help you get the ball rolling.

And if you'd like to dive deeper to turn your daily experiences into soft sales. So you can sign your next dream client.

I’ve got a few spots to work 1:1 with a solopreneur over the next 30 days. So that we can work on:

- Driving inbound clients through plain text posts or emails with the right ‘bait’
- Dialing in a predictable + repeatable content strategy that gets clients coming to you in an evergreen way
- The exact offers that make your future clients say ‘yes’
- Sharpening up your power writing chops that will be yours to keep
If that’s something you’d like to accomplish, hit reply with “ CLIENTS ” and I’ll send you the deets.

Power to you,
Jacob “red fruit” Pegs

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