do y☉u blow chef’s kisses?

A big creator was in my DMs the other day.

Well over 50,000+ followers.

Let’s call them Butterfingers for privacy.

“Man, I don’t know why I can’t generate leads lately, the algo is driving us all down”.

I subtly hovered over his profile.

Brand was on point. So I scrolled down to their last 3 posts and the answer was right there.

Everything I read was a chef’s kiss.

- The whole recipe
- The entire step-by-step guide
- No sauce left unturned
- Even the last sprinkle
For all we know, even Gordon Ramsay would have approved this meal. And that's a rare occasion.

I gave him some simple advice.

Show them the WHY and the WHAT.

Withhold the HOW so they need you right NOW.

Think of it like you’re having a conversation, and you’re talking on the phone. You give someone advice on what to do and where to look.

But not the exact steps of how to do it.

The only way to do it is if they work with you.

So, instead of giving someone the recipe.

Tell them how the food made you feel. And what impact it had on you after you ate it.

The natural next question is:

“Where can I get a hold of the recipe?”

And as you know Champ, all roads lead to a Google Doc offer 🙃

This is a simple framework that helped me sign more dream clients, without having to worry about the algo.

The training is available for the next 24 hours before I take it down.

You can grab it here:

https://mostmojo.ck.page/products/insights

PS. I’ll also send you an invite to an AMA next week where we can jam on together.

So you can get this dialed in like a true power writer.

And blow that chef’s kiss.

Power to you,

Jacob “chef” Pegs

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