pick up the pewp

The other day, I was writing an email while walking the dogs.

(The one where I broke ConvertKit)

I get excited to write to you, Champ.

This time Bronnie did a number 2.

By the time I hit send on ConvertKit, a bus driver stopped, stared me down, opened the flap and started yelling “pick it up, shame on you”.

I had the waste bag in my hand, funnily enough.

And did a mega squat in slow motion, as I picked up the deeds, while staring him down directly.

I made sure I modeled Napoleon Dynamite, for max effect.

“Shame on you.” He said again.

“Good morning to you too, butter boy.” I said.

He will never be a part of my universe. I wasn’t surprised that he didn’t get the term.

And if only he knew I’m turning his perspective into the most beautiful sales email on planet earth.

Just because you’re filled to the bone with douchebaggery, it doesn’t mean others don’t go by their day being happy.

Perspective.

In the eyes of one, you’re not picking up dog shit.

In the eyes of another, you’re writing words to help people win, before you pick up dog shit. (which you were going to do anyway).

AKA, I’m about to turn that shit into gold.

You choose how to go about life.

Sometimes, a little shift in perspective can go a long way.

And speaking of perspective…

Power Writing is something I teach to my Modern Maker community.

A big part of it is about changing perspective on how you see stories in your day-to-day life. Because these build relatability with your reader.

So that you can have the ability to turn those into 200-400 word emails or posts that print magic internet money.

Just like we did with this beautiful bus driver.

I got a handful of responses yesterday, but just in case you missed it, here are my thoughts:

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PS. As many enjoyed The 1-Hour Power Writer workshop last week, I’m thinking of putting together a small group of 5-6 people where I show you how to run your own Low Ticket Dynamo™ campaign. You’ll get The 1-Hour Power Writer training included so that you can sign your next dream client, without sales calls.

It’ll include:

- Exactly what to post every day (with examples)
- The TIMER framework breakdown to prehandle objections
- Check out page (done with you)
- Prelaunch vs Launch strategy
- Incentives + Bonuses to get people to pull the trigger
This works for low and mid-ticket offers.

All you need is a social audience or email list of 1000+ (but also works with less).

We’ll work together over 4 weeks, have 1x weekly call and have a Slack channel for daily interaction. I’ll also personally edit your content in a neat Notion board so you get maximum impact.

And you’ll get to keep all the resources for life.

If that tickles your toes, hit reply with “POWER WRITER” and I’ll fire across the deets.

Power to you,

Jacob “turn shit into gold” Pegs

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