Jacob's Brain

The Maker Letter ·

fat green dollar bill diet 💶

Hey Champ,

Yesterday, R swooped up my 1:1 offer.

It got sniped in 7 mins after sending the email. A personal record.

But R was a Modern Maker at heart.

He bought a customer offer, then attended a workshop or 2.

So it was a natural fit. He replied, “I’m in like Led Zeppelin”.

Both of us had big smiles and were ready to rock.

Show someone a taste of the goods, and they’ll opt in for the full-course meal.

Many coaches will vote against low ticket offers. Because they’re typical bro scalers. Who want to get on sales calls, scale big teams, and enjoy the hustle. And that’s okay - it works (for them).

Since using micro-offers (https://jacobpegs.swipefast.io/offer-maker)as part of my Offer Buffet, I give someone a taste of my universe. A little trickle of action, so they can get a quick win. And I make sure they’re so good that it hurts to give away.

But once they get results, there’s no dopamine hit that can do better than a fat green dollar bill in your bank account. So they come back for another hit.

Win-win.

Ask yourself:

What have I already done for a client, that I can package up and put a dollar sign in front of it that can be sold?

- A workshop recording
- A worksheet
- A framework
- A loom video explainer
And there are tools like Gumroad (free), ConvertKit + ThriveCart you can spin up a product page in minutes and start selling it.

Lesson? It’s much easier to work with a customer who’s already tasted the goods, than it is to work with someone who’s new to your universe.

Anyways. R and I will be working 1:1 to map out his offer buffet and get him en route to $100K.

Day 1, and he’s got a mission blaster out in the wild after months of ‘validating’ and has entered the Modern Maker spirit in style.

One thing we’re mapping next week is his Offer Buffet so that he can sell to 100% of his audience and experience the leveraged fruits of his labor.

I’ve got 2 more spots for a Power Hour before the price rises next week where we too can do just that in 60 mins.

Calls are recorded, and you get to keep the goods.

Book it in here:

https://calendly.com/hellomojo/60-min-clarity-call

PS. Stay tuned for tomorrow, where I’ll give you a breakdown of The 1-Hour Power Writer workshop behind the scenes.

Power to you,

Jacob “buffet maker” Pegs

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