Jacob's Brain

The Maker Letter ·

it just felt wrong... đŸ„ș

Alex Hormozi’s $100M Leads proved me wrong. A lesson in hindsight.

In 2022-2023 I scaled my agency to 5-figs/month but was miserable.

I couldn’t for the life of me figure out why.

Team of 12.

Facebook ads.

8-hour call days.

Video calls on repeat.

Huge software deals.

I have testimonials ranging from $1M to $32M in client results. And I consulted people 1:1 on how to do just that.

Cold email, cold outreach, ads.

I helped clients do what I thought was working for me because that’s where my head + heart was at.

We completely smashed it.

Why did I go to bed every night feeling unhappy?

It wasn't the life I wanted to live.

And I hated who I was becoming.

The same way I was evolving, so was the market.

Webinar funnels became organic reach.

Sales calls became emails and proposals.

What used to work, now was pivoting.

It was either pivot or die.

Copying other mentors or working at the same level for years meant I too was being left behind.

If the market changes, you have to change.

Otherwise, you’re the BlackBerry in a sea of Apple(s).

It was scary looking at myself. The guy who wanted to evolve into something new.

The same way my mentors and leaders evolved. If I didn’t then something would’ve gone wrong.

Alex Hormozi was preaching about ads for years. Then he went organic.

Elon must used to shit on social media, until he bought out Twitter.

The coaches I bought into made me complacent.

I realized I wanted to do exactly the opposite of what I was taught.

Because I lacked future vision.

I wanted to embrace the new, and let go of the old.

Shifting into the model that brought me more time + freedom was a hard pill to swallow.

Because evolved-me is finding it hard to have days where I work less.

But this is my true, authentic self. And it’s exactly what I teach.

This month alone, I’ve brought in 5-figures sending plain text emails.

And I can’t tell you how much I love my students + clients.

It legit feels like playing a game.

I’m so grateful I get to do this.

Now, I’ve still got some miles to go through to clear out the ‘hustle’ pool I created.

But I can see the light.

If you’re looking for a mentor who’s going to teach you the same ol’ crap for a decade and count reps in “consistency” units. I’m not for you.

I want to be the guide to a handful of people who look to build a business around their life.

Where the calendar doesn’t take control of it.

In a simple, low stress way that scales.

Because what used to work, doesn’t work.

And if you’re courageous enough to embrace evolution, I may just be the guy.

That’s why I’m opening up 1 spot to work together 1:1 for the next 4 weeks where we’ll:

- Personally craft your high ticket offer ($3-10K) together
- Dial in your low-ticket money maker system to convert leads to customers
- Power write posts (or emails) to attract dream clients
- Learn how to grow your audience organically by shifting beliefs
- How to convert a customer to a high ticket client
I’ll also personally craft your content calendar for the next 30 days so you can close 3-4 clients without sales calls.

And give you the step by step system that I used to close 24 customers and 4 clients this week in full.

You’ll have 1:1 access to me via Telegram + my personal calendar to book in 1x a week.

You’ll also get all my resources in a neat Notion Doc.

We’ll document and record the journey, and you can keep the resources for life.

If that sounds good, reply back with “POWER” and I’ll send over the details.

There’s only 1 spot, so I expect this to go fast.

Power to you,

Jacob “evolve authentically” Pegs

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