can you dog whistle?

Yesterday I went out with some friends.

7PM. Tipsy. They'd been drinking for hours.

I was ferociously sipping on my pint of water and absorbing the fun.

My troll radar was high, Champ.

My friend Mario was saying he needs more confidence to talk to a girls.

So he needed to be “in the zone” (not sober). I asked him what made the perfect girl for him.

His response?

'She needs to be able to hold a conversation.'

I laughed as he could barely have one at the time.

'You are not my target audience' he yelled.

Knowing your target audience is one thing.

Being able to attract that audience is another.

I couldn’t help but talk about one of the key principles of Power Writing.

→ Dog Whistle Hooks

A hook that only a specific breed of dream client can hear, while repelling the rest.

Example:

'Wish you could be healthier? Here’s one thing that could make a difference.'

** Apply Dog Whistle **

'Lost 20 pounds and still eating chocolate? It sounds too good to be true, but here are 3 diet tweaks that made it happen for me.'

Every word should bleed the benefit the reader will gain.

There’s 9 more of these in today’s 1-Hour Power Writer workshop so you too can whistle the right words to attract your dream client.

Even if you’re 5 pints in at 7PM, like our friend Mario.

There’s about 10 hours left before the doors close, so you can grab your seat here:

https://mostmojo.ck.page/products/1hpw

PS. What Mario should have said if he was attending today’s 1-Hour Power Writer workshop.

‘Had 5 pints and still ordering more? You sound like wifey material so here is 1 principle about holding a conversation that makes me your next date.’ 😅

I hope he’s not reading my emails, 'cos that's terrible advice.

But I can't blame him. He's not joining us this afternoon (evidently).

Power to you,
Jacob "dog whistle" Pegs

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