Why I obsess about watermelon 🍉

The other day, a Modern Maker client said:

“You’re so chilled out, raw and fun. Your writing simply came across as authentic.”

I was so grateful. Because the secret is, there is no secret. You’ve just got to be yourself. And that’s something no one can take away from you.

Humor is something I live by, and it’s in my nature.

I get often asked why the hell I religiously talk about watermelon, my hate for Crocs and how I invent things like “butter boys”.

I can’t tell you how many times I’ve been tagged when people see a wild watermelon out in the open.

I don’t invent these things. That’s my universe, Champ.

I genuinely hate Crocs. I live on an island where watermelon was given to me as a child. And private school boys were called “butter boys” because they melted at the slightest bit of discomfort. And I own 3 cats and 2 dogs that never leave me alone. (I love them to bits).

People choose not to show things online.

But those are the things that over time get people glued to anything you have to say.

So, if you look around, you’ll spot the nuances that have been there all along.

And if you say, “will it work for me if I don’t have a universe?” You’re only lying to yourself.

Because by existing, you simply just do.

And embracing the nuances, characters, and simple intricacies, you too can be in people’s minds 24-7. Even when they’re picking fruit at the supermarket.

Give people a reason to follow you.

And I can (cautiously) guarantee, you’ll break through.

Universe building is one of the key concepts a Power Writer must adapt.

And I’ll show you how to build your own universe so that dream clients can get excited to be a part of it.

A framework that makes sales effortless.

We’ll be going through this on Tuesday 9th April, at 4pm GMT, during the 1-Hour Power Writer workshop + a LOT more.

The training invite is valid for another 48 hours.

When the clock strikes 0, *poof* it’s gone.

It’ll only be available within 24 hours to folks who get it before the deadline.

There’s still just over 48 hours for you to grab a ticket here:

https://mostmojo.ck.page/products/1hpw

And you’ll get all the recordings, templates and scripts sent your way once we’re done.

Power to you,

Jacob “watermelon obsessed” Pegs

---

↻ Were you forwarded this email? Subscribe (https://mostmojo.ck.page/newsletter) | → Read past editions (https://mostmojo.ck.page/profile)