Jacob's Brain

The Maker Letter ·

Why I don’t give af about 'irresistible' offers 😮💨

So you want to make $10K by summer 2024?

But all you do is write posts about best books and chrome extensions and can’t stop talking about your growth metrics?

And you’re not sure if you can get a lead through the door without reducing your offer to a shameful price?

/ Rant over.

An irresistible offer is bollocks.

We’ve all read Hormozi’s $100M offers.

Now, LinkedIn is filled with insane guarantees.

My inbox is filled with:

“I’ll get you 48 calls booked or money back”

“I’ll get you 10,000 followers or I’ll work for free”

“I’ll get you a gazillion likes or I’ll…”

… no you won’t, you croc-wearing butter boi.

How about a believable offer?

One that is small and easy to keep.

If you stack:

- 128 videos
- 2,000 resources
- 4x calls a week
- Bonus call because you’re ugly
- The great wall of China in worksheets
You’ll get nothing but a see you later.

Give people what they want, so that you can give them what they need.

Stop telling people to run a marathon on day 1.

Start telling people to take a walk first.

And speak to the emotion they will feel when they take that first walk.

Because small promises are easy to buy into and easy to keep.

On that note, Modern Maker doors are closing tonight at midnight.

Where we dial in 3 small promises:

Your hybrid offer on a 1:1 call with me.

Weaponize your writing for inbound lead gen without sales calls.

Reliable recurring revenue with the Modern Maker System.

I'm giving members an additional bonus, which I'll announce next week (which will be free for any member).

If you'd like to get in at the lowest price it will ever be, there's a couple of spots left before we close the doors.

==> Read the details here <== (https://docs.google.com/document/d/1rhvPdaOEjQ_MFXPH7j5Q2zujWF_iKhYRtsXWzXFNJBY/edit)

✌️🧡

Your #1 fan,
Jacob “believable” Pegs

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