Jacob's Brain

The Maker Letter Ā·

Unleash your sales slayer 🐲

What if I have nothing to sell? - A student this week.

I frowned in awe.

What do you mean you have nothing to sell?

In the business of making offers every day.

You make offers, so that you can make more offers.

Like the movie ā€œInceptionā€. → Offerception

Once you see it, you can’t unsee it.

For example:

Say you have a coaching program for 16 weeks.

We’ll call it the ā€œThe 2K Codeā€.

You help people make their first $2K online.

Reverse engineer it backwards into smaller products. Find things you’re already doing anyway. And offer them.

1/ The 2K Code 30 day sprint - condensed, high level version

2/ The 2K Code - 2 day intensive - even more condensed, high level version

3/ The 2K Code Paid Consulting Hours - within your program, offered to existing students

4/ The 2K Code At Home Event - invite people to your house for a day

5/ The 2K Code Offer Template - a worksheet with a video for a once off price

6/ The 2K Code Game Plan Power Hour - 60min clarity call

7/ The 2K Code - Done For You in 4 weeks

Now Champ, we’ve birthed 7 new products within your 1 offer.

I call this The Leverage Staircase.

You go up and down the staircase and check for ā€œbuyer intentā€.

There’s always someone in your audience will to buy something 2-10x lower or higher in price.

So, make more offers so that you can make more offers.

Your #1 fan,
Jacob ā€œleverage staircaseā€ Pegs

PS. If you’re stuck and want to make a game plan together on how you can have multiple low-stress products within your 1 core offer, I’m opening the doors for a couple of power hour slots.

Let’s make it happen:

https://calendly.com/hellomojo/60-min-clarity-call

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