Jacob's Brain

The Maker Letter Ā·

what's your movement? šŸ‘½

Hey Champ,

Identity is something we find in ourselves.

I’ve found that creating ā€œmovementsā€ (J. Welsh) like:

- The Modern Maker (1 man low stress business)
- Category of one
- Power writing
- Offer driven business
Allow you to bring in other things you want to birth within your content.

Dan Koe does this well with ā€œyour life is a video game.ā€

People start to perceive you differently.

This is a long term strategy. But works like a charm.

I listened to a lot of Radiohead & Alt-J growing up.

Those bands made it big by having a unique mechanism that they popularized.

Eerie vocals. Alliteration in lyrics. Spacey guitar sounds. Percussive tones.

They took those ā€œriffsā€ and drilled them into our brains on repeat.

Repetition is the way.

Don’t fear that it’ll get boring. We learn by putting in the reps. It’s in our nature.

Test ideas. Look for signals. Then double down on those signals. Milk them to eternity.

You capture one’s mental real estate by giving them a reason to find their identity.

And the same way your teenage self found your identity through music.

Crafting 30-min F*You Offers that slap become a hell of a lot easier when you’re inviting people in your audience who’s identity is aligned with your movement.

The ones that buy those Radiohead tickets with their eyes closed.

That’s what I’ll be teaching you on Tuesday. Offer ends in 72 hours.

Grab your ticket here:

https://mostmojo.ck.page/products/30min-fu-offers

Your #1 fan,

Jacob ā€˜The Modern Maker’ Pegs

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