Jacob's Brain

The Maker Letter ·

wanna write bangers that print munny? 🤓

Hey Champ,

A few weekends ago, I went for a jog with a friend.

We caught up and panted out (literally) a mini strategy session without even realizing it.

I used to flooded with sales calls.

Wanting to vomit.

Though it did help when getting started.

I was Mr. Outbound. Relentless. Sent out 300 DMs per week.

But as my audience grew, everything came in inbound.

I realized I use writing as a tool to attract and convert prospects.

Through using bottom funnel posts and hand raisers.

- Find a pain point
- Document your solution
- Show how you are the go-to person to solve it
For example:

“I can’t get leads” a common problem my audience has.

I documented a short video showing them exactly how I did it.

Sent it to someone seeking help. And offer a call for the implementation.

Make a small promise that’s easy to keep.

Raise your hand 1-2x a week and watch the doorbell ring.

For example:

“I’m looking for 1 consultant, looking to get 2 qualified leads a week through LinkedIn. If that’s you, DM me “READY” and I’ll reach out with the details.”

That could be a PS at the bottom of your post.

At the start, outreach is king.

But as you grow, the right solution to the right problem can take away call fatigue.

Anyone else who says otherwise is a croc-wearing guru.

Fight me, butter boi.

PS. That friend is a humble, copywriting ninja - Matt Barker.

I’m grateful to have him around. When I started my journey, I picked up his templates. I went from 3K to 20K followers in 2 months.

And learned heaps about copywriting. That enabled me to do what I do today. Get a larger audience of lovely folks like you to teach you how to run an offer driven business.

I’ve now dived deep into his Digital Copywriter course, as I aspire to keep learning.

So far it’s helped me:

- Refine my bottom funnel posts
- Tweak my content system and save 2hrs a week
- Understand the process behind compelling copy
I don’t share people’s work often. But this one is an absolute banger.

You can check it out here:

https://mostmojo–mattbarker.thrivecart.com/tdc/

Your #1 fan,
Jacob “write bangers” Pegs

we Salsa danced (terribly) at a wedding but don't tell him I told you 🥹

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