you're making a (fishy) mistake 🐟

This week, a student asked me to look at their offer positioning.

I’ll keep things simple.

“I help coaches get clients on LinkedIn”.

Just like an ocean has different depths.

Depths exist in markets.

The offer above is simple but generic.

You can say the same thing yet target 3 different depths of the ocean.

Here’s how:

1/ Small fish (beginners)

I help coaches get their first client with less than 200 followers.

2/ Bigger fish (intermediate)

I help coaches get 3-6 clients per week consistently without posting daily.

3/ Sharks (advanced)

I help coaches sign $5-10K clients without sales calls.

Did that make sense, Champ?

There’s a time and place for all of us.

Make sure you pick your ocean depths.

Depths that make you comfortable.

Comfortable enough to thrive.

Thrive and make money.

Money to buy watermelon.

PS. If you want help crafting your offer for the right market and sign clients consistently regardless of followers, Modern Maker doors are open for another 24 hours.

Hit reply with “maker” and I’ll send over the details before I close again.

Your #1 fan,
Jacob “check depth” Pegs

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