hit or pro(mis)e 🎯

This week has been fun packaging offers for Modern Makers.

45-60 min done for you galore.

Clarity. Business by design. Full swing.

A compelling offer > convincing argument.

Whether someone says yes or no has to do with risk vs reward.

The first part of an offer is the promise.

Many coaches sell deliverables & processes.

- How many calls
- How many resources
- How many events
No one cares about the deliverables. People want results.

But to increase conversion confidence, you need to sell outcomes.

- $10K a month
- 20kgs lost
- 10% increase in muscle
Promises should have goals:

- Specific result
- Set timeframe
- Small promise
- Aspirational
Ask: Do people get it and do they want it?

Example:

$10K in 10 weeks.

Thin thighs in 30 days.

20% leaner in 20 days.

Think of a traffic light system 🚦

Green → good

Yellow → okay

Red → bad

Now look at your promise, Champ.

Give it a color. And go make those tweaks if you need to.

Because people buy certainty.

Certainty is cash.

Cash is king.

Your #1 fan,

Jacob ‘small promises’ Pegs

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PS. Modern Maker is currently closed.

I’ll be upping the price soon because the Jan & Feb spots were taken in 5 days.

To get an early invite before I open again, the waitlist is the quickest route.

I let my waitlist know 48 hours before I open doors.

That way, you can skip the queue and join before your spot is taken, or the price goes up.

Hit reply with “early” and I’ll get you the details.

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