Do you even PROOF?

Yesterday some students came my way with a recurring problem.

“I don’t get enough inbound leads.”

You spend all those hours crafting content.

Double that to engage, glued to your screen.

And a fraction of your day in the DMs.

Yet you have all this work to do and life to live.

The golden question: do you show proof?

And if you do - it’s not enough.

With the right mix of proof, you attract buyers. Because your know, like and trust goes up.

How do we do that, there?

1/ Dig out the proof

Check your emails, WhatsApp messages, LinkedIn DMs, slack channels, any interaction.

From a thank you message, to a client result, to a meeting recording.

Create a folder called “screenshots”. Make it a habit to screenshot daily.

2/ Testimonials

Grab a screenshot from your folder. Add 1-2 lines to it in your post.

Ex. → “The reason I wake up every morning”

And smash that post button.

3/ Case studies

You are your own case study.

But so are your clients.

Break down step by step what you did to help them achieve the desired outcome.

4/ Schedule them in

Monday → case study Saturday → testimonial

Leave enough space between them to have a good 80-20% split between top, middle & bottom funnel content.

Pair that with a juicy PS on the bottom, over a period of time.

And the phone will start to ring.

Sending you lots of love 💛

Your #1 fan, Jacob “proof” Pegs

PS. I’ll be opening up Modern Maker next week for just 6 people. If you want to get on the waitlist early, comment “EARLY BIRD” and I’ll get you the details.

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