The Maker Letter · 18 February 2024

Can I get an encore, do you want more 🎤

Over 10 years ago, I packed a suitcase and flew to LA to pursue a career in music.

I played jazz guitar at weddings for $50 a night.

Had half a dozen students at $20/hr. Maxed out my 1:1s pretty fast.

Was a lot of fun at the time. But timely. And not as profitable.

Made my first ever $2,000. I’ll never forget Champ. All through organic Facebook content.

That album had a “launch gig”. Where I played for 1 hour to 100 people who bought a ticket for $15.

The first time I ever experienced leverage.

Moving from 1:1 to 1:many.

I became obsessed with the idea of doing less and earning more.

By applying simple offer economics to your IP.

Some do it with courses.
Others do it with group programs.
Some prefer playing with time constraints.

All while maximizing leverage by applying the power laws of time versus value.

Once you see it. You can’t unsee it.

And to this day I’ve taught over 150+ clients in the coaching & consulting space how to do the same.

1 offer distributed to many. By tiering access & proximity.

All through 1 simple audience funnel and no sales calls.

It’s such a beautiful time to be alive.

And requires a minimal set-up to build a wildly profitable business.

While having fun.

Lesson?

Stop selling time. Start selling value.

PS. Modern Maker is currently full, but I can add you to the waitlist.

I let waitlist peeps know when a spot opens up so they can join before the rush at the end of the month.

This time I’m taking 6 students. 2 spots have already been filled.

(Last time the monthly spots got filled in a few days).

Hit reply with ‘leverage’ and I'll add you to the waitlist + send you the details.

Your #1 fan,
Jacob “leverage” Pegs

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