Riches are not in the niches 🪿

The golden goose of 2024:

‘Riches are in the niches.’

Has worn out. 🙃

The way we’ve been taught to perceive it at least.

Target:

- Agency owners
- Coaches
- Consultants
- Fitness professionals
- {insert glamorous niche here}
I get it. It works. But we have to dive deeper.

Speak to their situation and you’re average.

Speak to:

- their identity
- who they are now
- who they strive to become
Example:

From broke musician working 50 hours a week to business coach.

From burned out Head of Sales Exec to aspiring life coach.

Remember the traditional marketing tricks?

“Hello Agency Owners!” → calling out your niche no longer works.

It’s noise since everyone does it and they did it ages before you.

Now, it’s time to evolve.

Evolve from targeting niches to bringing together community.

We move from niches and results to attracting people with common values, visions and goals.

Solution aware buyers buy into who you are.

We help each other as a collective.

To get better and grow stronger.

Your vibe attracts your tribe. I stand by it.

Building communities is an age old trick. It had enabled me to gather dream clients which stay on for life.

But nowadays the market has become smarter.

Niches have been overblown.

The economy is undergoing madness.

So that leaves us with no choice.

Other than to level up.

Some people will.

Some people won’t.

But the last year I’ve learned that -

If you narrow your focus and dive deep.

The easier the journey gets.

Your #1 fan,

Jacob “community” Pegs

PS. Modern Maker is currently full but I can add you to the waitlist.

I let waitlist peeps know when a spot opens up so they can join before the rush at the end of the month.

(Last time the monthly spots got filled in a few days).

Hit reply with ‘waitlist’ and I’ll add you + send you the details.

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