6 lessons from $500K in a year 🪐

I’ve made over $500k in a year.

Majority came from silly emails & posts on LinkedIn, Facebook, etc.

I learned some bits along the way. On how to make content profitable.

Switch to a quality mindset. Bin quantity.

Because you can’t buy watermelon with impressions. Focus on what gets you paid.

Most big creators are broke. Some of the wealthiest peeps out there are barely active online.

I think about it this way.

6 lessons for you to gobble:

1. Who is engaging

I never count likes. I focus on who is liking.

Those people are your fans. Some become clients. Some don’t. But getting a response means you’re doing it right.

Optimize for that.

2. Type of comments

You should be getting comments like:

“I never thought of it that way” “You blew my mind” “Best thing I read today”

If you’re not, get back to the drawing board.

3. Do people repost it

Getting a repost is encouraging. Even if my content isn’t designed to be viral.

When I write bangers I always ask myself if someone would share it or save it.

4. Do I get inbound leads

My goal is simple. Write to create demand.

I used to always ask people to “DM me”. I thought if you don’t ask, you don’t get.

Lately, some of my best clients came because they got inspired by a post I wrote.

Queue: I got the message.

Check out my latest posts on LI & FB and you’ll see what you need to do more of.

5. My content is mentioned in conversations

Often when I chat to prospects in the DMs they point to posts I’ve written which inspired them.

If that doesn’t happen: - Make sure your content is helpful - Ask yourself if it’s persuasive - Check if the prospect consumes your stuff before having a conversation

6. Is it easier to get clients

If you spend lots of time making content, but it’s not converting into cash. You need to tweak it to talk about the right stuff.

I prefer writing content instead of having calls.

Prospects come prequalified. Energy invested in good content equals easier to sell. Through content instead of sales chats.

You’re still selling:)

TLDR: Good content = easier to sell.

Slam dunk points:

You become known in your sector.

People start recommending you to others.

I’ve had people send others my way who want to craft their offers and focus on scaling their biz.

That I am grateful for. It happens more and more as you own your niche.

You create content which turns you into a known brand.

And becoming known for something…

… is a powerful thing.

Sending you lots of love. 🧡

Your #1 fan, Jacob “good content” Pegs

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PS. Modern Maker is now closed. We are dialing in this cohort’s offers, and they’ve gotten some wild wins.

If you want to be notified 48 hours before the doors open, hit reply with “waitlist” and I’ll add you to the list.

2 spots out of 6 are already gone. So there will only be 4 left.

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