The Maker Letter ·
money down the drain 🦚
In school, I was the class maverick.
I drove my teachers nuts because I’d point out the opposite of what was taught in class.
“Go outside, now”.
Eventually, later down the road, it proved invaluable.
“Shove it, Mrs. Damstas” (Grade 6 teacher).
My head worked this way:
- Learn a topic
- Figure out how it works best (for me)
- Question the ‘why’ behind the principle
- Dismantle it so I can break the rules
I would learn by doing. Never read directions. But principles & experimentation = bingo.
Tomorrow, during The Hybrid Fusion Offer workshop, I’ll outline a handful of problems that the coaching & consulting space has in terms of how it’s sold.
I figured out ways to work around the limitations. Because I put in hours of trial & error.
Some include:
- Sell things upfront, then have to sell again later
- Long & draining sales processes for long term services
- High ticket “pay in fulls” chugged down your throat first which make conversion difficult
- Throwing money down the drain, excluding anyone who wants more
The last point is a biggie.
Market economics show there’s people willing to pay you 10-30x more than the ‘average market price.’
But many stick to one price and are blind to the rest.
Essentially, throwing money down the drain.
To be gobbled up by the people who want more.
More depth. More speed. More access. More proximity.
If you’ve got an offer, I’ll show you how to scoop some of that money you’re throwing down the drain by giving your audience what they want with a splash of “Hybrid fusion”.
Tomorrow. February 13th. 4PM GMT.
All resources. Replays. Templates. Included. Even if you can’t be there live.
Grab your ticket here:
https://mostmojo.ck.page/products/hybrid
I’m taking down this offer in just over 24 hours. The clock's ticking and the iron's hot.
Your #1 fan,
Jacob “money down the drain” Pegs
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