fix your message 📩

Hey Champ,

If I was to boil down effective offer making in one sentence:

Focus your offers on those who are sick of their problems and give them a reason to commit to your solution.

I see a ton of people who say their marketing isn’t working.

Burning through money and patience.

It’s not the funnel.

It’s not the ad platform.

It’s not even the strategy.

90% of the time it’s the same issue:

Talking to people who aren’t sick of their problems.

Most of your market is in some kind of pain.

Not enough money, time, meaning, health, love.

But only a small percentage at any one time are sick of the problem.

Fed up enough to do something about it.

On a human level, it’s hard to accept that most people stay stuck in some level of pain and regret for their whole lives.

But you can help them by focusing on the ones who desire more.

The ones who believe there’s more on the other side of a decision.

In the process of demonstrating there is better, you serve to inspire the ones stuck in pain.

It’s good business and good life.

It’s true service.

Talk to the part of your market who are sick of their problem.

Hint: Talk to the things they’ve tried and are trying now, and point out why your solution is better.

Help a large number by focusing on helping a small number.

Your #1 fan,
Jacob “messaging” Pegs

PS. That's exactly what we'll be doing with the folks I work with inside Modern Maker Community which closes in 48 hours. There's 1 spot left, and it's the cheapest it'll ever be to have access to all my resources and my help to take home $5,000-10,000 every month.

Hit reply with "maker" and I'll send the details through. First come, first served.

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