Jacob's Brain

The Maker Letter ¡

install an image 📸

Your offer is 80% of your financial performance.

I scaled Mojo to $500K.

Renovi to $1.2m.

Modern Maker to $300K.

With huge margins and less than 3 people on my team.

(why I didn’t scale any of those past that is my therapists business…)

Single offers that were a ‘business’.

If your revenue is below $1M, it basically IS the business.

As long as you can deliver operationally and get enough people to see your offer, then you grow.

I design and consult on offers every day.

Most aren’t bad.

But they almost always lack a component.

The majority of people lack vision.

These are the people you are selling to.

When you vaguely describe a future, they insert their own ideas into it.

Those ideas often differ to yours.

Most offers use vague descriptions of the future.

- Scale
- Growth
- Optimization
- Clarity
Flowery language that lacks something to point at.

As most lack vision, we have an opportunity.

An opportunity to install an image of a future that you both agree on.

- Their first $1 online
- Their first client
- Their next $100k
- Their next $1m offer
- Their six-pack
- Their pregnancy
It could be as simple as their business plan on 1 page.

Something they can see in their mind.

Spin up an image.

Something they can point to in the present moment and feel hope and faith it will be a physical reality in the future.

It doesn’t need to be huge.

I’ve shared many times how small promises are easy to keep.

But it does need to be an image.

It takes courage to have and install vision.

Install it in yourself first, then lead others who share it.

Install the image, and you’ll install sales and much more above.

And if you need help with the installation, the waitlist peeps have first dibs to a safe space where we can do this all together at 10x the speed. Hit reply with "IMAGE" and I'll send you the details.

Your #1 fan,
Jacob “image installation” Pegs

---

↻ Were you forwarded this email? Subscribe (https://mostmojo.ck.page/newsletter) | → Read past editions (https://mostmojo.ck.page/profile)