4 keys to a kickass offer

Hey Champ,

When you make an offer, you’ve got to consider 4 keys. Once you turn them, there’s no going back.

These same 4 keys helped me fill all my client spots in Q4 2023, and Q1 2024 - fast.

1/ A clear, not cute promise

Lots of butter boiz try to sound cute. Cute terms confuse. Clear terms provide context.

If I just met you, do I still know what you do at first glance?

Example:

Butter boi cute promise: “Build an authority brand on LinkedIn.”

Boo Wendy.

Clear promise: “Get your first client in 30 days”

Yay Karen.

Let’s test you.

→ “Reinvent your body” (Hint: Boo Wendy). → “Lose 3kgs in 1 month” (Hint: Yay Karen).

Bonus:

Add a timeframe. One that suits you.

I’ve found that long term commitments (12 months) or short term (1-3 months) work like a charm.

Anything else, is BOO WENDY.

2/ Direction

Imagine you’re stuck, trying to get a client.

You get 2 offers from these coaches.

Wendy’s program: “Trust the process. Results are coming.”

Karen’s program: “Here’s the step-by-step plan on how to get your first client in 30 days.”

Karen’s program is flooded with OGs because her offer has direction paired with her promise.

3/ Magic pricing economics

A prospect at rest is one forgotten pest.

A prospect in motion is the best type of potion.

Offer someone a weekly pricing option on repeat.

It’s easier to sell, and you make more money by increasing velocity instead of trying to sell big numbers paid in full.

Yes, it’s longer, but more rewarding long term.

4/ Reason to buy now

I treat offers like Apple treats their MacBooks.

Idk about you, but they’re very similar every year.

With that “one extra bit” that makes it look new.

And don’t we all love new?

Jacob ‘4 keys to social money’ Pegs

PS.

End of January, I’ll help 10 peeps create their high ticket offer with me on a 1:1 call.

This is a once off bonus for the first 10 people that join Social Money, my new community.

It’s easier and more affordable than ever to get started for only $100/week. That’s why I’m capping spots to 10. You’ll have my full attention.

We open the doors on January 29th.

(Doors close once 10 spots are filled or February 5th. Whatever comes first.)

But if you don’t want to risk losing your spot, reply “SAVE” and I’ll email you 1 week earlier.

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