2023 round up - fokin' banging 🏀

Amigo, I promised you a debrief of my year.

2023 was my most profitable year so far.

I’m grateful I doubled down on my personal brand.

I won’t get into figures for privacy, but I’ll give you the down low.

I own Mojo, a design agency. We hit multi-6 figures since 2019. Scaled down from 7 people to 4 and did equal numbers.

But my coaching / consulting did triple that in 6 months as a one-person business in 2023.

All thanks to social media and an email list of 2,800 people.

A few takeaways.

1. I tested a DM setter for 2 months. It didn’t work out as planned, as I didn’t run ads. So, demand wasn't met.

Removed them and sold through plain ol’ text. This was more enjoyable and hassle-free.

2. Binned the “value” strategy

Stacking value (sorry Hormozi) scared away prospects. It was too much. Instead, I gave insights to shift my audience's beliefs.

Insights attracted buyers. Value attracted sellers.

Small promises are easy to keep. Get them through the door. That increased velocity.

3. Hybrid fusion to increase LTV of existing clients

After onboarding my 40–50 students, I offered consulting on top of coaching. Those who wanted to fast track progress opted in. They pay, we play.

Some students naturally opted into 1:1 coaching with me and since gotten faster results.

From community → Slack coaching → Zoom mentorship & consulting.

4. Limit my spots

I had a goal which made me happy. So I only took that number of students per month. I spent more time with them. They made more progress as I gave them 100% of my time.

The rest went on a wait list.

5. “Act now” strategy

By engineering my offers with scarcity and urgency, my audience knew to act now.

I stayed truthy when time was up. When it’s gone, it’s gone.

6. One offer, many wrappers

I got rid of all offers except one. And had different tiers of access to it. Every time I launched an offer, I added something different or new.

Pair that with some weekly pricing economics and you're dunking.

7. Sell something small and forget the dollar value

By selling a $1, $5, $100 offer, I gave people insight on what it’s like working together. That turned a lead into a customer. They’d then ascend into my core offer and become a client.

Lesson: 1 customer is more valuable than $100M 'unconverted' leads.

8. Ended freebies

My lead magnets attracted value seekers. By attaching a dollar sign to a small offer, I gauged buyer intent. Then I sold more products to the same group of people.

Unless the freebie was paired with an immediate upsell, it resulted in an unhealthy email list.

9. Targeting 100% of the market

I used my Leverage Staircase™ framework to serve 100% of my market.

1000+ customers. 80 coaching/consulting clients. 1 mentorship. 2 equity partnerships.

Lead → customer → client → mentorship → partnership.

10. Customers on autopilot

By creating a Daily Client Engine™, I turned warm leads into customers without the need to be there. That was leverage at its finest.

1 big idea → Opt in page → customer offer. You can see it in all its glory here: https://jacobpegs.swipefast.io/offer-maker

I hope there’s enough melon juice for you to drink up in 2024.

Thank you for being part of my community. I owe it to you big time, Amigo.

Remember. There’s social media, and there’s social money.

If you’re on the munny team, I’ve got some things cooking next week, so you can make social money on repeat. Stay tuned.

Your #1 fan,

Jacob ‘social money’ Pegs

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Whenever you’re ready, here are 3 ways I can help you:

1. Follow me on LinkedIn (https://www.linkedin.com/in/jacob-pegs/), Instagram (https://www.instagram.com/most_mojo/) and X (https://twitter.com/most_mojo)

I post every day about offers, social media marketing, and high-ticket sales. My free stuff has been said to be better than other people’s paid stuff.

2. [60-min] 1:1 Power Hour

Pick my brain on all things entrepreneurship, business, sales, copywriting, LinkedIn, and anything you desire.

Ask away. Let’s spark a fire - together.

Apply here (https://calendly.com/hellomojo/60-min-clarity-call) - for $125

3. Work with me 1:1 to monetize your audience

If you have an audience of 3000+ and/or email subscribers and would like to print melons together, reply with “MAKER”, tell me a bit about your business and what you’d like to work on together, and I’ll send you the details.

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