The Maker Letter · 30 December 2023

poppin' that $5K ecstasy 💊

When I started my journey, I realized there were 2 types of content.

Painkillers & vitamins.

Many fall into the trap chasing vitamins.

But actually, you have to give someone a reason to act now.

Because Champ, magic pills sell in large numbers.

If your content is a vitamin, it’s a nice to have, not a must-have.

Start giving out magic pills and watch how people have a reason to act now.

Here’s an example:

Take a coach or consultant looking to get to their first $5K/mo.

Painkiller content:

- Get leads
- Get clients
- Book more calls
This type of content attracts those looking to get leads, clients and book more calls. They’re in pain because they can’t make any sales. So the painkiller is showing them the way to cure this.

Vitamin content:

- Hire a VA
- Travel during free time
- Optimize work flow
Though this content is cool, it won’t solve their immediate pain point. It’s more valuable to the scale bros out there who’ve already got customers & clients.

Now Champ, the more work you can do for people, the more attractive the product is.

I attempt to include templates and copy paste things in all my offers.

Because they are largely magic pills. People love to plug, play & profit.

And get those quick wins.

I’ve already done the work, they have to modify it.

That gets faster results, and it’s easier to sell.

PS. Want the magic pill to attract & convert your dream clients in 2024? You might want to gobble up my “Your Next $5K” flash sale bundle.

The magic pills include:

- 16 page sales playbook
- 28-page DM playbook that helped me book 500 calls
- 1x ghost magnet to get sales before your product is ready
- 7 page Prove Your Competence playbook
- 1x Maker Matrix to turn 1 topic into 10 posts
- 30 min “Proof of Work” workshop I gave to my Modern Maker community
- 60 min “How to make an offer every day” workshop
My students and I have done over $3.4M in sales using these.

Price is $100, and I’m taking it down forever in 3 days.

You can grab it here.

https://mostmojo.ck.page/products/your-next-5000

It’s not as good as being in The Modern Maker, but it’s close.

The maker is within you,

Jacob ‘magic pill’ Pegs

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