The Maker Letter ·
no maybe babies here
Hey Champ,
It's either a yes, or a no. Nothing in between.
As you start capping your clients, adding scarcity, urgency and deadlines.
It will take some getting used to, for the people in your pipeline.
Generally, people don't like making decisions.
It's like taking away options from them.
Like a dog, without a bone.
They run away. Not because you're a bad human.
But because they want all the options in the world to live inside their heads.
That's the beauty of imagination land.
If you have no response. Take something away from them.
But leave the door a tiny bit open.
No need to close it right in front of their eyes.
"I'm fully booked for now. I can add you to the waiting list?"
No need to wait for a yes, or no. You don't owe it to anyone.
In this case, you give them the no for the time being.
And keep moving.
I sell all the time. Consistently and constantly.
I grow not because I talk to prospects daily. I don't talk to people who don't want to buy.
Read that again. Let that sink in:)
The prophecy goes:
Stick to the plan. Have true scarcity. Have hard deadlines.
Then your prospects get used to becoming decision makers.
The only thing on the menu is faith & courage.
Remember.
You're a valuable and scarce resource.
And you're leading & innovating.
It might take a short while for your tribe to see this.
And fall into place, behind their leader.
PS. I'm opening the doors to 6 people to join Modern Maker, my program, for December before prices double in the new year. Hit reply and I'll send over the details. First come, first served.
Your #1 fan,
Jacob “have some faith” Pegs
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