horses, offers & rock n’ roll 🤘🏼

Hey Champ,

This weekend was awesome. I slept at 9PM, did a 15KM jog at 5AM, went for a morning swim with horses.

All while managing to take off 4 hours from my calendar as I’m moving into crafting a business around my life. Not the other way around. It’s exciting to see these small changes come to fruition.

Now Champ, let’s get into the good stuff.

To understand how we generate free leads or customers and how we put our offers on autopilot.

We need to understand market principles. So, we can set expectations.

Let’s take The Leverage Staircase ™.

We firstly look at 100% of the market.

And understand that have different categories of the market.

People who need to be educated. They’re in pain, and have a problem.

Those people need info or some sort of small training.

A big percentage of markets are solution unaware.

They’re in pain / have a problem. But they don’t know how to fix it.

If you serve anyone, you need to ' Educate' people before talking to them about solutions.

At the ‘ Enlightenment ’ stage - they’re not yet aware how to solve a problem, but they know they have one.

Good news for you Champ. That’s quite a good chunk to play with.

These people take courses, workshops, services to solve the problem.

Then we have the ‘ Center ’. The vast majority of these people buy into who you are and what you do.

Have in mind, in any markets, only a fraction buys into what you have.

But we have something for 100% of the market. And that’s good, as we can serve everyone. Your gurus usually tell you to sell 1 thing, but they forget to tier it up into levels of leverage.

‘ Transform ’ - we’re together for long term, but we won’t go into that for now, as that is a very small percentage of the market.

Once you understand market dynamics. You can construct offers to meet people where they are and move them through your funnel.

Without an offer being made, nothing changes.

An offer is an invitation. Think. What brought you here?

I probably asked you to drop your email in exchange for some value.

That’s an offer.

Some other offers:

- buy my product
- buy my mastermind
- buy my service, group coaching etc.
There are lots of types of offers.

And offers move everything.

Knowing how to make an offer is #1 skill anyone can learn.

Beyond selling, marketing and all that.

If you know how to build an offer that sells itself, you’re in for a rollercoaster ride.

If that resonated Champ, I have good news for you.

I’m running a once-off workshop called The Offer Blueprint ™ next week.

And I’m going to lay out all the secrets I’ve used to make over $3.2M in sales through offers for myself and my clients. The same offer blueprint I teach my students, partners, and 1:1 clients.

By the end of the workshop, you’ll know:

- How to make a highly profitable offer
- Sell solutions and invitations to 100% of your market
- The 5 components of a winning offer
- How to break down your offer delivery into chunks
- How to lock in and extend lifetime value of existing clients
- Simple ways to deliver your offer from start to finish
- How to price your offer & the language of payment plans
You’ll also feel amazed at how simple it is to get things up and running.

Learning how to package an offer trumps learning sales and marketing. That’s the fundamental reason I decreased my calls. As now, I sell everything through a Google Doc.

You can also ask me anything you want about your offer at the end, and I’ll point you to any improvements.

Tickets are €100.

Tuesday, November 21st @ 4PM GMT.

Lifetime access to recordings and resources.

If you don’t get any value, I’ll send you your money back.

Buy your ticket here:

https://mostmojo.ck.page/products/the-offer-blueprint-workshop

Your #1 fan,
Jacob 'swim with offers and horses' Pegs

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